One of our clients called us and said "Hey, we're on the front page of Google 4 times.  We're even the very first one!"  Another client we spoke with was thrilled that her Martini Bar site was on the first page as well.  Of course key words are well......key.  It's important to know how to optimize a site for indexing by the search engines.  We strive to ensure our clients are easily found, because we know it's the difference between being found and getting the business or watching the competitor reap the benefits.